BTW...what do you mean by companies liking it a lot when people write about shit coins?
There are so many projects around crypto, also desperate for attention. Attention = more potential buyers = token price increases = more attention. When we write a blog post about a project, we are giving them attention, basically free advertising. If we get that content out, and it's good quality, with some analysis and personal connection, they will promote it.
This feeds back to Leo as more people visit the site to read the post, and may stop and look around. Organic growth.
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