If people did more at a practical level instead of focus on the absurd, even small things will mount up to great shifts in society.
Kindness in helping fellow-man no matter how small or big eventually add up, 'cleanliness next thing to godliness' was a saying used when growing up not only on ones person but town. Yes small shifts in attitude add up.
It seems that community hygiene is as bad as the personal hygiene of those who sit at home watching TV and not leaving the house.
Domino effect via hyped media into peoples lives, when good things happen there is no drama attached for bored multitude to discuss.
Sicko's know this, using death and destruction for a minute of 'fame', most get gory ideas when not actively given proper direction from young, dumped in front of a TV screen with no supervision.