People understand 'i forgot my password'....But give them account keys and tell them to save them, things get lost lol
It's really adoption meaning the more people make this an every day community, the easier it will get. I think things like Hive Auth will really help onboard others!
Also, it feels like different sites use different terms for different keys and then my brain breaks haha. I do love Hive now, it feels like my main crypto contact point. The thing I like best is that if you see a new project on BSC, Sol, Eth or Wax you think "I will get scammed" - if you see a new project on Hive, you can still think "this could be cool!"
I'm thankful for Hive Keychain for that....Once I understood what each key does, it got easier, but it's a learning curve for sure