I agree with you, but I think in a practical way, both rebranding and addressing user behavior are both important for Hive’s success.
A multi-approach that includes:
Rebranding from scratch
Proper marketing
Encouraging genuine community engagement
These three points together could help Hive finally reach its full potential. So, I admit it’s not just about ONE thing only, the ideal would be taking a multi-faceted approach, in my opinion.
Encouraging genuine community engagement?
This is another wrong approach.
Because if you have to encourage genuine community engagement on a so called social network, then that platform is already lost.
On a properly working social network the interactions are natural and genuine. People are actually there for the content.
You do not have to encourage genuine community engagement on a properly working social network.
Because it is naturally there.
True organic engagement comes with time, you have to start somewhere.
True organic engagement comes with at least two people having actual, real mutual interest in at least one topic.
Nowadays this is the rarest thing I see on the Hive blockchain.
Most Hive users care mostly about their own posts.
That's true, we have to change that mindset somehow.
By "encouraging", I don't necessarily mean monetary incentives, but perhaps introducing some kind of interesting dynamics to get people more excited and engaged, we have to be creative on that regard.
I think this will come naturally when more people join.