The originality and the innovation should be there rather than same copy cats coming up with the same ideas whatsoever. Then comes the value plus the market condition also plays an important role to have that project successful. Otherwise all negative impression and people even start avoiding the very strong and genuine projects.
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It has always been this way, many times they do it to benefit only in the projects they want to take advantage of and not for all of us to benefit as much as possible.
Nice information about how the people benefit from it earlier.