Giving users activities or responsibilities to take on will definitely get them on their toes in being active. Although I'll say this has got to be carefully thought out as a kind of responsibility given to them could actually get them to run away or become inactive instead.
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I agree with this but I think most times it's only people who hold very little amount of money in your project that really care about all this. Someone who is like over 1000s of dollars in won't care, he believes in the project that much.