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The 80/20 principles. Let me use a company for an instance, you have 20% of customers that buys your product while 80% are potential customers. Now will you invest more on the 80% of customers who may not likely to buy what you sell or invest more on the 20% who readily wants to buy from you.

As a business owner you Chanel your energy on the 20% who buys from you. Have a customer service where you get their complains on how to improve more on your product. That way you experience growth and improve more.

Got it. Thank you for the elaboration.

You're welcome