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They've most probably done it for years, without stating it publicly. The qualitative shift right now is for them to perform a " f*ck privacy" coming out.

According to what I've read, the Echo devices are on the brink of bankruptcy, so that "Alexa+" formula could well be their swan song.

I have had an Echo for years and know they are in trouble financially, so yeah I agree. It is a farce, everything now makes us pay, yet we own nothing!

We're supposed to "be happy and own nothing".

But most of us here have chosen to "own $LEO and be API" 😉

hehe now that is a great way to be API!