BuzzFeed’s Big Bet: A Social Media Escape from the Algorithm
buzzfeed is launching bf island, a new social platform that ditches engagement-hungry algorithms for ai-driven creative expression. ceo jonah peretti says it’s designed for storytelling and self-expression, especially for women and lgbtq+ users—kind of the opposite of x and meta’s "masculine energy." expect interactive content, not just another doomscroll. could this be the fresh start social media needs?