If you want to add value to a project, you should come up with an idea that aligns with what a group of people consider valuable. This will attract users and investors who share your vision and want to be a part of the project.
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well that's true, take Zealy for an example, they have like-minded people with the same vision, and see the crowd of people they are able to pull with that vision. And value spread across everyone, no one is left out.