I wouldn't market hive as it is a system rather than a product but the likes of leofinance would be very good for bringing in thousands of users when the new UI is finished.
I think it's more about each app standing alone and bringing in their own users in the future like splinterlands did this year.
Then as people see how good hive is a a system to build upon and how they could benefit from accessing the userbase with one simple login system that more apps build and grow the chain.
Posted Using LeoFinance Beta
True. I haven't thought about it from this perspective. As in the case of Splinterlands, any type of marketing would pull in new users and investors.