Hive in general is difficult to market. In my mind it doesn't make sense to market Hive at all. Decentralized. We have people going in all directions at once. Several businesses in a sense all offering unique opportunities to create outside interest.
Even the content creator is a business. Interesting content shared outside is a form of marketing Hive, without even mentioning Hive. Thousands of unique opportunities to lure eyes this way. People could be signing up to support things they like. It's the only platform around where people are paid to be entertained and paid to be supportive. Everywhere else and traditionally, that behavior always comes at a cost but here, one still owns their HP and could have their money back if they choose to leave. That concept could be marketed by thousands of individuals all while providing the consumer with endless options.
I've been pointing that out for over half of a decade... lol
Then we have communities. LEO for instance. Splinterlands. Whatever else. When they market themselves, they're indirectly marketing Hive. Hundreds of businesses independently marketing themselves to their markets, is more powerful that marketing just Hive.
As for the rally car. I don't mind that. I was hoping it could lead to things like the advertising being included in the popular racing games as well. Plenty of exposure there. I admit I haven't been following the progress. Not sure how well they do but in the event something amazing happens, by chance of course, the entire community would feel the impact. Strange thing about that is: they don't have to win. Something like a crazy crash or a wicked jump could go viral. Millions of views and highlight reels for decades. I just hope they don't test that theory intentionally lol.
I'm not saying that to convince you it's a good idea though.
I'm not convinced the Twitch thing is a good idea. And if the goal you have in mind is to attract more content creators, thinking that brings value, I hate to break it to you but that actually only ends up costing this place money. What's actually missing is the audience. We built a stadium. We pay the baseball players. We refuse to sell tickets to the game. And it's so weird because this is the only place you get paid to watch the game. You'd think people would be interested in that, since they do it all the time anyway, and quite often pay. Look at all the money they make on those streams. Billions would enter this ecosystem if people knew they no longer have to waste their money on content creators, yet could still support them the exact same way.
That's easy to market.
Have a good one.