to be fair we've been working on the social media side of things for the longest time and it hasn't yielded the best of results. plus these projects require funding and people which is something we don't have in abundance.
creating financial tools can be an easy way to get more people involved in the leofinance ecosystem. it is the in-thing now. rather than bet against trend you follow them and create your unique projects along the way
there is a small projectblank-like initiative on leo - leotalks. how many community members are utilizing it? what is even the guarantee that projectblanket will get huge patronage? it is all in theory.
but look at it this way: if cub kicks off well enough and attracts a lot of people we can lure these people into other leo related projects. Apple uses this type of strategy--creating an ecosystem that is all-encompassing.
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