I think both is important. A big part of Hive is their social aspect, from their curation, and the way rewards are awarded. So encouraging and onboarding students and users that can contribute posts are needed. Having more successful games in Hive is also necessary. In the bull run before, a lot of adopters were gamers that played crypto games. In the Philippines, Axie Infinity was a big factor for new crypto users. Other Hive games need to step up.
A lot of hive gamers are just old accounts. They played Splinterlands and want to invest their earnings on other games. There are no new players joining Hive because of the other games. Holozing looks promising, and I hope it becomes successful like Splinterlands and bring new players to Hive.