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Right! Failure is a good teacher. Of course, some people decapitalize on those failed attempts and it's a hard thing to overcome. Things like initiative, motivation and not having all your eggs in the same basket is what helps to try again.

Yeah, that should be the aim of a good founder or leader of a project, don't just give up or become embarrassed when you experience a failure in your project, failures are part of the methods in becoming successful, embrace it and strategized a new plan and execute. There is always a try and error and that should be part of your plans when building a project.