I think that beyond app development, which I think is also an important issue, HIVE needs more promotion as a platform and as a cryptocurrency, so that it is in a better position for the next Bull Run. For this reason, I strive daily to try to attract new people to the platform and explain to them what it all consists of; It's not an easy task, but it will pay off in the long run.
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I think that promotion comes naturally from people discovering hive from applications. Trust me they spent 100,000 dollars in the last bull run to market hive and it did nothing lol