In my opinion, money could be spent more effectively on areas like marketing, UI/UX design, and developing robust social media strategies that actually drive content creation and sharing on traditional platforms. This would significantly increase brand awareness and attract more attention to Hive, something we are currently lacking. It's a fundamental aspect that all successful brands and communities focus on. Once we have a solid foundation in place, conferences should then serve as opportunities for AMAs, interviews, meet-and-greets, and other activities that help generate additional content and spread more information about Hive.
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The difficulties of developing strategies for tradition social media can not be overstated. It's all an away game where they largely make the rules, and algos. If something were to work amazing, it would be even more likely to fail.