I was thinking that maybe there could be a DSP that priced ads in tokens, which would force market makers (yes, there are MMs in the ad world too these days) to buy HIVE off exchanges to buy the inventory.
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That'd be a great idea once Hive frontends became big enough properties to warrant the extra inconvenience (more likely coding by some media buyers/ad aggregators). In the beginning, it's not good business to make it harder for customers to give you money.