I'm still telling new people, but I've given up on most of my friends and co-workers. I've come to realize they don't want freedom. They want comfortable complacency, but will mostly settle for tolerable.
They don't mind being fenced in behind Zuckerberg's walls. They want to relinquish control, and they don't want to see what he has in mind for them. They're cool with being lulled to sleep before being tossed into the grinder as long as the ride sparkles.
So, now I'm just looking forward and hope they wake up before things go too far.