No way that your reward are guaranteed... that shouldn't prevent no one from creating their best content ever.
Yet it does. "Why would I be my best for only...?"
It is a mindset problem and not the mind of an owner.
Are we also liquid and volatile as our world? or, are we somwhat recognizable, each one so differently?
A synonym for volatility could also be opportunity. With total stability, there is nothing that can be done.
Every post is like showimg others bits of yourself.
In a competitive society like ours you have to sell your content the best possible way in order to be rewarded, would that reward fit your expectations?, probably not.
It's a brave ocean that of the volatility, oportunity and risk suf together...