What percentage is monetized I wonder?
I blame the audience for this, the people who just have way too much time on their hands.
This is true, because the audience doesn't seem to care what they scroll, as long as they scroll. The algorithms that push them advertisements know exactly what engages them, as they are measuring every little pause they make, every time they look at a particular type of content a fraction longer than another.
A lot, you'd be surprised to see how easy it has become, especially on Facebook; the algorithm does wonders, just to keep the viewers hooked. But it mostly applies to videos, the vlog style content, people just love these types of content nowadays. Those shorts and reels are quite popular too.
It's funny, because from what I've been seeing around me, it seems that the algorithm's favorite prey these days are the people who are aged at around 50 and above. The much younger people are actually a bit picky when it comes to consuming content. But that's just my surroundings, who knows what's up with the average metrics and foreign countries.
Remember that they are getting data from multiple sources, thousands of sites, and compiling them all into a profile of an individual. It doesn't matter what or where you consume, they have a way to monetize it somewhere.
They always make sure they're getting the moolah, no way around it, that's how WEB2 works now.
But my concern is mainly with the type of content we consume and promote. Even though some people choose the type of content they consume and maintain some control over themselves. There are many others who will just watch, promote and spend all their day consuming shit content, absolute 0 value garbage.