Yes, and these things go hand in hand. Shit content will not attract the attention required for larger investors. THis has to be a place to come for interesting entertainment media and an ROI on investment and the like.
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The investor will come for profit from his stack. And good content will compete for upvotes. But the investor will not bring money here for the sake of content, content is secondary.
For many investors that might be the case, but for those who build their investment on Hive as well, they will care about the content too, because they fit in both worlds.