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Isn't 'X'( 1 syllable ) Plenty easy to remember? That being said, I'm not sure that every branch of the everything app should be labelled under one name without individual identifying ones. Of course, we don't know the full plan either.

Of course. I don't use Twitter and probably won't no matter what he does.

I do not think the name makes sense. I could be wrong as he managed himself to generate more hype with what he does.