Companies are learning very quickly the power of social media. What we learn from Bud Light and Silicon Valley Bank is how quickly brand management can leave their hands. One move, even if not by the co, and the wheels can come off.
Companies are learning very quickly the power of social media. What we learn from Bud Light and Silicon Valley Bank is how quickly brand management can leave their hands. One move, even if not by the co, and the wheels can come off.
The social media landscape is ready to pounce whether it's from the heart, the mind, the spirit or just plain old stupidity. Whether is love or hate. Regardless, one wrong move and a person or entity can be toast @taskmaster4450le
And it is something that just spirals out of control. Companies cannot stop it. The brand can be destroyed almost instantly.
Yea, but I still see many of them continue to make the same mistakes. I don't understand why they aren't careful with their ads.
Yeah well boards are going to have to start asking who is responsible for the brand and ensuring it isnt destroyed.
A few CEOs get fired and you will see the attitude change and them having to take ownership.
It's something they need to solve and I agree that people won't stop until you see people get fired. Budlight is getting hit hard by both sides.
They got involved in something they cant win. Now they are going to have to choose. Once you pick a side, you cant take the neutral approach.
Yea. They don't want to commit to either side and now both sides are roasting them. The right is boycotting them and the left is removing their esg score for their company.