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Interesting. That means it is extremely important to create a personal brand. Otherwise no one will care what you write.

I would agree with that. Brand on Leo/Hive is crucial. I dont think people get the potential that exists there.

I am not sure how to create my brand. First, I need to start creating regular content let alone brand :P

That is true. Need to consistently create content. Also need to focus upon a specific niche or topic that you want to be known for. So what is your expertise? Why should people listen to you? that is what you have to decide.

I do not have any expertise other than the work I do which is policy. I may need to identify topics I like to talk about and stick with it.

Areas of interest. You like #epl. Why not write about that. It isnt leofinance but it is something you enjoy. You could write about that on peakd and bring it over to Leothreads.

Thats one way to bring value to threads. Instead of writing random things one lacks knowledge about or has no passion for.

That I can do. I joined Hive in 2020 to write about sports, economics and big policy. I may find areas within those boxes.