That is true. And to me that is the social media angle. That is what most can identify with. The same is true with media. We are seeing decentralization and the elimination of intermediaries. This is a big step forward.
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1/ When I talk to them about Hive, they usually connect it to some of their negative experiences in the past.
2/ They have no problem with the social media aspect of Hive but the idea of incentivizing online activity, I think that is something they struggle to accept.
3/ Most questions I encounter are either related to the legality of the incentive mechanism or the difficulty of understanding the technology side of it.