I agree completely. The reality is the West doesnt really have a dire need for this. That is why they have the luxury of focusing upon price and mooning. Plus the level of impact, in terms of monetary amounts, in the US or EU is much higher than the nations you mentioned.
HBD is powerful because it is focusing upon the unbanked (or underbanked). This is crucial. Here is where thousands could start adopting simply out of the monetary need that is being answered in their community. From there, they can embrace the social side to start the income process.
Hive is starting at the grass roots level in those areas.