The company is positioning the upcoming glasses as a kind of successor to its current livestream product, Ray-Ban Meta. It notes:
[W]hile Ray-Ban Meta opened up an entirely new category of display-less glasses super-charged by AI, the XR industry has long dreamt of true AR glasses — a product that combines the benefits of a large holographic display and personalized AI assistance in a comfortable, all-day wearable form factor. Orion rises to the challenge.