In the 1960s, Samsung Electronics began to expand its product lines, introducing new electronic devices such as cassette players, audio equipment, and televisions. The company also established its first subsidiary, Samsung Semiconductor & Telecommunications.
Electronics Expansion (1969-1980)
In the late 1960s, Samsung Electronics began to focus on the electronics industry, producing television sets, audio equipment, and other electronic devices. The company's first success came with the introduction of its first television set in 1969.