But it wasn't the picture quality that I was most interested in (especially given it wasn't overall ideal viewing conditions – we'll review the Premiere 9 and get serious about that stuff later). Instead, the 2.2.2-channel Dolby Atmos sound system is the most fun part.
Samsung's demo footage was designed to show off what it can do with height and width, and you can really tell the system has the benefit of upfiring drivers, because even in a sub-optimal conference center room, elements of the sound steered across the 130-inch screen with precision, and burst up way higher than the low profile of the projector's body. The positioning had some specificity too, it didn't just run up or to the side – it felt like it had more of a clear point of height and width.