"Meta AI is on track to being the most used AI assistant in the world by the end of this year," Zuckerberg said at Connect.
The company has been increasingly releasing new generative AI features for advertisers to continue improving the efficiency of its online advertising platform. And with the hiring last month of Clara Shih, who had been Salesforce's CEO of AI, to lead a new business AI group, Meta aims to build a more enterprise-focused unit in the new year.