Scout Motors CEO Scott Keogh told Reuters earlier this week that he expects the brand will have around three dozen U.S. retail centers when sales begin in 2027, eventually rising to 100. Other EV sellers like Rivian and Lucid have direct sales models as well.
"I think it's critical moving into the future in unstable environments to control your customer, control your margin, control your operational excellence," Keogh said, referring to the direct sales plan.