The Hims & Hers ad, which the company released online in late January, is called "Sick of the System" and sharply criticizes the $160 billion weight loss industry. It shows visuals of existing weight loss medications known as GLP-1s, including injection pens that look like Novo Nordisk's blockbuster diabetes drug Ozempic.
The ad claims those drugs are "priced for profits, not patients" and points to Hims & Hers' weight loss medications as "affordable" and "doctor-trusted" alternatives.