Regulatory approval: Demonstrating to regulatory bodies like the FDA that the treatments are both effective and have an appropriate safety and risk profile.
Reimbursement: Convincing healthcare payers that the treatments represent value for money, which is crucial for achieving scale in the healthcare market.
Patient education: Overcoming the "whacky optics" of brain-zapping headbands and helping patients see these devices as viable treatments alongside more established options like therapy and medication.
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