Experimentation and Innovation
Amazon is pushing the envelope on the consumer viewing experience, both during games and commercial breaks. The company is experimenting with new formats, such as:
- Alternate Streams: Amazon is exploring alternative streaming formats, such as 360-degree video and virtual reality experiences.
- AI-Driven Analytics: Amazon is using AI and machine learning to analyze game data and provide viewers with more insights and information.
- In-Game Shopping: Amazon is incorporating in-game shopping features, allowing viewers to purchase products during commercial breaks.