RE: LeoThread 2024-10-14 02:12

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Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more.

#newsonleo #amazon #sports #prime #technology

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Let's dive deeper into Amazon's sports streaming efforts, including its investments, technology, and innovation.

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Investments in Sports Media Rights

Amazon has invested heavily in acquiring expensive sports media rights, including:

1. NFL Thursday Night Football: A reported $10 billion deal over 10 years, making it one of the most valuable sports media rights in the world.
2. NHL: Amazon has signed a deal to stream NHL games, although the exact terms are not publicly known.
3. NBA: Amazon has reportedly signed a deal to stream NBA games starting with the 2025-26 season, with an annual payment of $1.8 billion.

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1. NASCAR: Amazon has announced plans to stream NASCAR races on Prime Video.
2. WNBA: Amazon has signed a deal to stream WNBA games.
3. UEFA and Champions League: Amazon has signed a deal to stream UEFA and Champions League soccer matches.
4. NWSL: Amazon has signed a deal to stream NWSL soccer matches.

These investments have given Amazon access to a vast library of sports content, including live events, highlights, and original programming.

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Cloud Computing Infrastructure

Amazon's investments in cloud computing infrastructure are critical to its sports streaming efforts. The company is leveraging its $100 billion Amazon Web Services (AWS) business to deliver high-quality streams with reduced latency.

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AWS provides a scalable and secure infrastructure for Amazon to host its sports content, including:

1. Content delivery networks (CDNs): AWS's CDN service, Amazon CloudFront, allows Amazon to distribute its sports content across the globe, reducing latency and improving user experience.

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1. Machine Learning: AWS's machine learning services, such as Amazon SageMaker, enable Amazon to develop and deploy advanced analytics and AI models to enhance the viewing experience.
2. Storage and Processing: AWS's storage and processing services, such as Amazon S3 and Amazon EC2, enable Amazon to store and process large amounts of sports data, including video footage, player statistics, and game data.

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Prime Vision

Amazon's Prime Vision is a unique viewing option that incorporates additional circles, colors, orbs, and other digital shadings to enhance the viewing experience. This technology is powered by machine learning and RFID chips embedded on each player.

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Prime Vision offers several Features, including:

1. Defensive Alerts: This feature uses machine learning to identify potential defensive players that will rush the quarterback.
2. Prime Targets: This feature identifies open receivers during a play, allowing viewers to anticipate and react to the action on the field.
3. Orbs and Circles: Prime Vision uses advanced graphics to highlight player movements, such as passing lanes and defensive coverage.

While Prime Vision is an impressive technology, it may not be for every NFL fan. Neiman acknowledged that some viewers may prefer the traditional broadcast experience. However, the company is investing in the experience to serve a segment of fans who want more, including those who want advanced stats, alternate streams, and AI integrations.

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Audience-Based Advertising

Amazon's audience-based advertising model allows brands to tailor ads to specific customer segments, using the company's vast data trove on over 200 million Prime members.

This approach enables brands to reach their target audience more effectively, by using data and analytics to identify the most relevant and effective ad creative. Amazon's audience-based advertising model has helped bring 50 new advertisers to NFL programming, according to Neiman.

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Experimentation and Innovation

Amazon is pushing the envelope on the consumer viewing experience, both during games and commercial breaks. The company is experimenting with new formats, such as:

1. Alternate Streams: Amazon is exploring alternative streaming formats, such as 360-degree video and virtual reality experiences.
2. AI-Driven Analytics: Amazon is using AI and machine learning to analyze game data and provide viewers with more insights and information.
3. In-Game Shopping: Amazon is incorporating in-game shopping features, allowing viewers to purchase products during commercial breaks.

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These experiments are aimed at enhancing the viewing experience and providing more value to Prime members. As Neiman said, "Sports fans are incredibly passionate about their teams and leagues and the games. It's an area where there's endless opportunity for innovation."

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Overall, Amazon's sports streaming efforts are focused on delivering high-quality content, innovative technology, and enhanced user experience. By investing in sports media rights, cloud computing infrastructure, and audience-based advertising, Amazon is well-positioned to dominate the sports streaming landscape.

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