"I don't want my copy to sound like ChatGPT," Guerrero said, referring to the sterile, run-of-the-mill AI-generated text that's proliferating the web. "I have two options: One, I don't use the variations, or two, I spend an inordinate amount of hours editing it."
Most big companies and advertising agencies are turning to more marketing-specific tools for their generative AI-based ad campaigns, said Jay Pattisall, principal analyst at Forrester. Those services are more robust than Meta's built-in AI ad tools, he said.