“In my opinion, Web3 principles allow you to build a brand and IP in an accelerated fashion, which creates a window of opportunity to do something big,” Faruq told Decrypt.
Rekt Brands and the beverage line spawned from an Ethereum NFT project called Rektguy, from which a community has been sustained for two-and-a-half years. They then launched a podcast called Rekt Radio with the co-founders Faruq and Mando, as well as pseudonymous trader Keyboard Monkey, under the Rug Radio banner. Finally, they launched Rekt Drinks.