Rekt Drinks Sellout Shows How Brands Can Leverage Crypto to Launch Products
After moving 222K cans of sparkling water in 48 hours, Rekt Drinks co-founder Ovie Faruq shares their Web3-driven strategy.
Rekt Drinks Sellout Shows How Brands Can Leverage Crypto to Launch Products
After moving 222K cans of sparkling water in 48 hours, Rekt Drinks co-founder Ovie Faruq shares their Web3-driven strategy.
“In my opinion, Web3 principles allow you to build a brand and IP in an accelerated fashion, which creates a window of opportunity to do something big,” Faruq told Decrypt.
Rekt Brands and the beverage line spawned from an Ethereum NFT project called Rektguy, from which a community has been sustained for two-and-a-half years. They then launched a podcast called Rekt Radio with the co-founders Faruq and Mando, as well as pseudonymous trader Keyboard Monkey, under the Rug Radio banner. Finally, they launched Rekt Drinks.
“It's taken us almost 18 months from our initial idea to full product launch, so it's very relieving to see a theoretical idea actually become successful in practice,” Faruq said. “It's game-changing for the future of Rekt. We've gone from being just an art project with a strong community to a fully-fledged brand with the ability to generate real revenues outside of Web3.”
The “Liquidated Lime” drink is sparkling water flavored with a dash of lime and pineapple. Rekt's branding boasts that it is free of both caffeine and alcohol, positioning itself as a beverage for social occasions when you don't want to get drunk—or “rekt,” as its advertising comically quips.
Article