He launched the Meta AI chatbot in 2023 to rival the generative AI chatbots of competitors, most notably OpenAI's ChatGPT. In April, the company brought it to the forefront of each of the apps in its empire by putting Meta AI in the search bars of Instagram, Facebook, WhatsApp and Messenger.
But because the company doesn't offer a stand-alone Meta AI app, it's difficult to directly compare its usage to similar services like ChatGPT or Anthropic's Claude, said David Curry, the data editor for insights firm Business of Apps.