Spotify is adding music video support in 85 additional markets
Music streaming company Spotify said today that it is testing music videos for premium users in 85 additional markets.
Spotify Expands Music video Testing to 85 New Markets, Aiming to Compete with YouTube
In a significant move to enhance its music streaming experience and compete with YouTube, Spotify has announced that it is testing music videos for premium users in 85 additional markets.
This expansion comes after the company initially experimented with music videos in limited markets in March, including the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, and Kenya, with Egypt later being added to the list. However, it remains unclear if the 85 new markets include the US, a crucial market for the streaming giant.
The music video feature is currently available to paid users on both mobile and desktop devices, allowing them to easily switch between audio and video playback using a toggle. The company has also made the transition more seamless by enabling videos to start playing from where the user left off. To make music videos more discoverable, Spotify is introducing video indicators next to track names in search results, allowing users to easily identify music videos and switch to the video mode. Additionally, users can switch to full-screen video mode by turning their phone to landscape orientation.
Spotify's music video feature is designed to enhance the overall music streaming experience and encourage users to engage more with the content. According to the company, listeners who discover a song and watch the music video on the app are 34% more likely, on average, to stream the song again the following week. By offering music videos, Spotify is attempting to attract music fans who have traditionally used YouTube as their primary source for music videos. YouTube's native support for music videos has been a major draw for many users, and Spotify is hoping to capitalize on this trend by offering a similar experience.
The expansion of music videos to more markets is a significant move for Spotify, as it aims to differentiate itself from other music streaming services and attract a larger share of the market. With its vast library of songs and increasing focus on video content, Spotify is well-positioned to become a major player in the music streaming industry.
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