The expansion of music videos to more markets is a significant move for Spotify, as it aims to differentiate itself from other music streaming services and attract a larger share of the market. With its vast library of songs and increasing focus on video content, Spotify is well-positioned to become a major player in the music streaming industry.
Key Takeaways:
- Spotify is testing music videos for premium users in 85 additional markets, expanding its initial test in 11 countries.
- The music video feature is currently limited to paid users and is available on mobile and desktop devices.
- Users can easily switch between audio and video playback using a toggle and videos will start playing from where the user left off.