The third theme is about what happens when so much consumption moves to networks. Historically, most media distribution was one-way. It was delivered to consumers and there wasn't much of a feedback mechanism. But of course, today, most consumption happens on two-way networks. And the most important thing about networks is that they're subject to these really powerful positive feedback loops that make the strong, stronger. There's both a supply-side and a demand-side dynamic here.
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