AB 2839 targets the distributors of AI deepfakes on social media, specifically if their post resembles a political candidate and the poster knows it’s a fake that may confuse voters. The law is unique because it does not go after the platforms on which AI deepfakes appear, but rather those who spread them. AB 2839 empowers California judges to order the posters of AI deepfakes to take them down or potentially face monetary penalties.
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