The X exodus that wasn't
When digging into the data to determine how large the exodus everyone on Threads is talking about actually is, we oddly came up short.
Over on Threads, the talk of an X “exodus” is blowing up. Anecdotally, at least, people report seeing an influx of new users and other online friends leaving Elon Musk’s X to join Meta’s Threads, with some even deactivating their X account in the process. But while users’ timelines filled with this chatter and various hashtag trends — like “Xodus” and “TwitterExodus” — seemingly point to a massive shift in users from X to Threads over the past week, app store and website traffic data don’t yet reflect any significant changes between the two platforms.
Article