At the core of AI-based search is the ability to interact with the machines and algorithms leveraging data in a natural way. NLP, or natural language processing, provides the ability for machines to interact with human language without sacrificing all the complexity and diversity that language and speech provide. With NLP computers can detect patterns and similarity of words within language and use that to provide more relevant responses. Take for example something as simple as how we describe things in the English language. I can use the same word to mean two very different things, “My dinner was salty” means something very different compared to “Jane was acting very salty”. The word salty in these two contexts are very different, NLP provides the ability for computers to provide discernment on what is actually being stated and requested.
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