FTC bans fake online reviews, inflated social media influence; rule takes effect in October
Amazon sued more than 10,000 Facebook group administrators in July 2022 for allegedly brokering fake reviews.
The Federal Trade Commission on Wednesday voted unanimously to ban marketers from using fake reviews, such as those generated with AI technology, and other misleading practices to promote their products and services.
All five FTC commissioners voted to adopt the final rule, which will go into effect 60 days after it is published in the Federal Register, the government's official catalog of rules and notices.
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