Zoomin’s investors — among them General Atlantic, Bessemer Ventures Partners, Viola Growth, and Salesforce’s own venture org, Salesforce Ventures — poured $73 million in capital into the firm.
Rahul Auradkar, EVP of unified data sources at Salesforce, says that post-acquisition, Zoomin will augment Salesforce’s Data Cloud platform to power use cases like using a company’s knowledge base to automate customer service interactions.