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RE: LeoThread 2024-07-23 11:13

in LeoFinance6 months ago

Google cancels plans to kill off cookies for advertisers

The latest change comes after several delays to find an alternative for its Chrome browser

After years of delay, Google says it will no longer cancel and replace third-party cookies — a practice long used by advertisers — for its internet browser Chrome.

Cookies are small pieces of code that websites deliver to a visitor's browser and stick around as the person visits other sites. The practice has fueled much of the digital advertising ecosystem, providing the ability to track users across multiple sites to target ads.

#newsonleo #google #technology #cookies #advertising