TikTok's rapid growth was fueled by its unique features, such as:
- Short-form videos: TikTok's short-form video format made it easy for users to create and consume content.
- music integration: TikTok's vast music library and ability to use popular songs made it a go-to platform for music lovers.
- augmented reality (AR) effects: TikTok's AR effects and filters added a new level of creativity and interactivity to the app.
- Algorithm-driven feed: TikTok's algorithm-driven "For You" page ensured that users saw content that was relevant and engaging to them.